Pathos, logos, and ethos take a holiday.

Pathos, Logos, and Ethos
Pathos, Logos, and Ethos

In addition to short films, commercials can be another valuable asset. Many commercials live on multiple places on Bloom’s Taxonomy, and certainly any argumentative reading and writing unit worth its salt contains at least one or two commercials to support a conversation about pathos, ethos, and logos.

I just found this site this morning. This first ad can bring up so many relatable conversation points. To quote John Spencer,

“What’s so odd is that people have been creating art, writing letters, and talking about their food for years. Museums are filled with foodies and selfie shots. We just call them “still lifes” and “self-portraits.” The whole, “don’t miss the moment” mindset fails to recognize that it’s a deeply human need to capture and create precisely because we don’t want to forget it.”

http://www.advert.ge/en/commercials/embed/1800

So perhaps a contrast discussion — show a selfie and a self portrait, and ask students to discuss the possible purposes of the artist, or artistic intent. A conversation about pace, too — the speed of creation and its perceived value (in the moment and over time). I can honestly say that my photo albums are my life. One project this summer is to scan everything and save it to multiple places. (But I still have time…right?!)

 

This is one of my all-time favorites:

And this:

And this is PG-13, but amazing:

http://www.advert.ge/en/commercials/embed/7

And speaking to our hearts, to differences, and most of all our humanity, you may want to share these:

http://www.advert.ge/en/commercials/embed/1301

http://www.advert.ge/en/commercials/embed/1733

 

A word of caution: advertisements intended for European markets do not have the same ratings codes as in the States. Seriously — watch everything first if you think it looks like something you want to use in the classroom. 

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